5 Reasons Social Media Design is Vital for Your Brand

Graphic design for social media profiles provides your business with some consistency, added brand recognition and connects with your target customers. Customer-focused, eye-catching graphics go a long way in accompanying content that you share on social media, which communicates to your target audience.

This content could be top tips, client testimonials, facts, statistics, key information, industry expertise and much more, which make for engaging social media material. The graphics help to make your brand look professional and consistent, while ensuring you’re building your brand awareness on social media, and at the same time, complementing this content.

Of course, it helps if your graphic design agency has understood how to design for your business’ ideal target customer. Using social media graphics can help you stand out, but you also need to consider specific fonts, typefaces, colour schemes, the graphic layout, as well as what type of content you want to post. Combining these strategies can help you in so many ways.

Abstract Creative Studio has created a short guide on why social media profile and page design is important, just to give you some inspiration.

What are Social Media Graphics?

Firstly, it’s important to understand what we mean when referring to social media graphic design ideas.

Types of social media graphics include the following:

• Branded image frames
• Ready-to-use or editable graphics
• Story graphics and templates
• Cover images and profile picture images
• Swipeable templates
• Highlight covers
• Header images (for Facebook and LinkedIn)
• Branding for new social media features, such as Instagram Reels

Businesses can use social media branding and graphics for several different purposes on their various channels, including Facebook, LinkedIn, Twitter, Instagram posts and so on.

Whether you create posts about new products, benefits, insights, customer testimonials, or ask your followers questions, designing templates around them can give your content some added substance and value. But why else is social media graphic design important for brands? How else can your business use customer-focused graphics to its advantage?

How Social Media Design Can Help Your Business

1. They establish your brand as professional.

Just like business card and letterhead designs establish authenticity and a professional approach, your social media channels should convey the same message. Think of your social media platforms as the digital equivalent of a business card, with your unique brand personality shining through, which your customers can see as they navigate your page, posts and images.

2. Graphics connect your brand with your followers and customers.

Posting content on social media with attention grabbing graphics means you’re maximising your chances of achieving shares, likes and reactions. You may find your content gets far more engagement if it has your branding, strapline or logo included, than the other way around. If this is what people like about your brand’s social media post designs, you can use this to your advantage.

3. They help your brand recognition and awareness.

Social media templates and covers can increase engagement with visual content, such as images and infographics. Customers will begin to recognise your branding, colours and subsequently, they’ll soon become your biggest fans.

4. A graphic template builds consistency across all your marketing platforms.

Whether your customers are visiting your website, meeting you at an event, or responding to a piece of printed marketing material, you shouldn’t ignore your social media presence. When marketing your business, having a consistent brand across all your marketing resources is much more effective than having your old logo design scattered across dormant social media profiles. Consistency is key.

5. They help you stand out amongst your competitors.

There are several graphic design apps available - such as Canva - where templates can be used and edited to suit you, but are pretty basic in terms of design. These cookie-cutter templates don’t offer great opportunities for your brand to stand out, and using them could paint your business as similar to another company, or even worse, your competition. If you genuinely want to stand out from the crowd, invest in professional, high-quality social media graphics and templates which will give your channels the unique presence it deserves.

So it’s clear to see that if you want to inject some life, consistency and professionalism into your business social media pages, consider creative social media templates.

Social Media Graphic Design Packages

Abstract Creative Studio offer three social media design packages that are scalable to suit your individual business needs. All of our social graphics are professionally designed with your customer in mind, and our team takes great pride in delivering design solutions that help your business strike an emotional connection between yourselves and your customers.

You can easily edit your graphics with our packages, and we will give you the lowdown on how you can do this quickly and efficiently, as well as added design tips.

If you’re a new business or looking to potentially rebrand your company, you can bundle one of our three logo design packages with our social media design services as well. This is an option that some of our clients have found very beneficial, so speak to the Abstract Creative Studio team to see how that’s possible.